Bloomingdale’s will open its fourth small-format Bloomie’s store on Nov. 14, 2024, at The Grove Shopping Center in Shrewsbury, N.J., joining the three existing locations in Seattle; Fairfax, Va.; and greater Chicago.
The newest Bloomie’s location will be the first to carry an all-women’s assortment, including a curated collection of contemporary ready-to-wear, accessories, beauty and fine jewelry. As with other Bloomie’s locations, the Shrewsbury store will feature an assortment of vendors and services, including styling, easy returns, pickups, alterations, gift wrapping as well as a grab-and-go Forty Carrots restaurant.
To celebrate the opening, Bloomie’s will be hosting a series of events and activations throughout the end of the year, including a winter wonderland event alongside the store’s ribbon-cutting with branded activations and exclusive gifts and a Holiday Bash on Dec. 7, where customers can stop in for a private sip-and-shop before opening and enjoy holiday treats and experiences throughout the day.
“Bloomie’s is a perfect example of how our brand continues to evolve with our shoppers’ needs and preferences,” said Rachel Abeles, SVP of Customer and Revenue Growth at Bloomingdale’s in a statement. “This Shrewsbury Bloomie’s is a milestone for us. We’re excited to bring this curated collection of brands and categories to complement our existing [store] fleet within the New Jersey community, making access easier and more tailored than ever before.”
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