When people hear “convenience store,” an image of a sterile store with fluorescent lighting may come to mind. But MAPCO is reimagining the C-store experience to be rich and welcoming, with help from design firm Chute Gerdeman.
The new store concept was applied to two locations in Sevierville, Tenn. and Hoover, Ala. Touting new branding and visual identity, the new MAPCO design was developed to “shake things up,” and create an environment that meets consumers’ diverse needs and expectations. The entire store experience was crafted for the “on-the-go shopper,” but it also encourages each visitor to shop at their own pace. Each location offers guest seating indoors and out so guests have free rein of the entire MAPCO space.
Built around the concept of “A Better Break,” the customer journey is mapped to inspire discovery. Modular components come together into a cohesive experience so consumers can easily venture through the store and find unique pockets of surprise. The modular design was primarily built to help customers find what they need quickly and easily, while also empowering store employees to do their jobs well.
“We wanted to disrupt the expected C-store offer with an open, welcoming atmosphere that invites guests to turn a routine stop into a ‘Better Break,’” said Laura Back, Sr. Designer, Environments for Chute Gerdeman, in an interview with Retail TouchPoints.
The firm’s Executive Vice President, Wendy Johnson added: “When we kicked off the project, our endgame vision was to develop a best-in-class concept that pushes the convenience industry forward.”
A strategic blend of modern design, bright lighting and nature-inspired elements creates a sense of energy and fresh air. In fact, by taking influence from the outdoor world and bringing it in-store, MAPCO creates a seamless experience for customers as they go from the street to the store aisles and creates a consistent feeling of liveliness. Custom murals, greenery and natural materials allow MAPCO to tap into its elevated branding while staying true to its convenience roots.
“MAPCO strives to deliver ‘Convenience You Can Trust,’ said Frederic Chaveyriat, CEO of MAPCO in a statement. “We look forward to becoming a part of the local community’s daily lives, and invite guests to experience our brand new, bright and welcoming store and the outstanding customer service our team members deliver.”
Photos courtesy of MAPCO and Chute Gerdeman