Miss A, a value-priced beauty retailer with 65 stores, plans to boost its store count to 100 locations by Q1 2026. The brand has recently opened stores in key markets, including Atlanta, Indianapolis and Chicago, and projects that it will operate a total of 90 stores by the end of 2025. Miss A offers more than 15,000 beauty and lifestyle products, with most priced under $2, and it encourages a “treasure hunt” mentality by refreshing its inventory every few weeks.
“Our mission has always been to delivery high-quality beauty at truly accessible prices,” said Kenneth Baik, Founder and CEO of Baik Brands, Miss A’s parent company. “As demand continues to grow, we’re doubling down on physical retail to bring the Miss A experience to more communities across the country.”
Miss A projects more than $100 million in 2025 revenue, and Baik Brands is on a growth path as well: The company as a whole expects to generate $750 million in annual sales within the next five years, both through retail expansion and growth of its wholesale arm, Hous Inc. The company’s in-house brands, including AOA Studio, AOA PRO, AOA Skin and A2O Lab, also are key drivers of both customer engagement and profitability.
“With every new store, we’re not just opening doors — we’re opening access,” said Baik. “Miss A is about more than makeup. It’s about making everyone feel beautiful — without overspending to do it.”
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