Zurich-based bag manufacturer Freitag will open a new store in Bangkok where customers can create their own products, choosing from 1,200 one-off bags and accessories made from used truck tarps.
The approximately 1,000-square-foot store is divided into two zones: the sales area and a Sweat-Yourself Shop, where DIY-minded consumers can assemble and put the final touches on their own unique items using semi-finished products and tarp remnants from the F-actory in Zurich.
The interior architecture and store design features a mix of upcycled elements created in collaboration with local Supermachine Studio. The F-shelves extend from floor to ceiling with two large mirrors at either end. A factory-style mezzanine has been integrated to take advantage of the high ceilings. Shoppers can get back down to ground level from the mezzanine floor using the staircase or a fireman’s pole (with a cushioned landing thanks to a gymnastics mat from Swiss manufacturers Alder + Eisenhut that also has a cover made of a used truck tarp).
Opposite the wall of shelves, counters are topped with surfaces made of used tire rubber, pressed into sheets by a local supplier to complement the Freitag display system.
In the Sweat-Yourself Shop, semi-finished F719 MEL BANGKOK tote bags in a multitude of blue shades can be customized with a DIY finish. Customers can select from hundreds of tarp pieces hanging above the worktable in a motorized cage.
Shoppers can sign up for private, on-site production shifts or via video call starting May 5 (one person per session, offer valid exclusively in Thailand) at www.freitag.ch/silom-th.
Photos by Adisorn Ruangsiridecha