Freitag Opens New DIY Store in Bangkok Featuring Recycled Materials

Zurich-based bag manufacturer Freitag will open a new store in Bangkok where customers can create their own products, choosing from 1,200 one-off bags and accessories made from used truck tarps.

The approximately 1,000-square-foot store is divided into two zones: the sales area and a Sweat-Yourself Shop, where DIY-minded consumers can assemble and put the final touches on their own unique items using semi-finished products and tarp remnants from the F-actory in Zurich.

The interior architecture and store design features a mix of upcycled elements created in collaboration with local Supermachine Studio. The F-shelves extend from floor to ceiling with two large mirrors at either end. A factory-style mezzanine has been integrated to take advantage of the high ceilings. Shoppers can get back down to ground level from the mezzanine floor using the staircase or a fireman’s pole (with a cushioned landing thanks to a gymnastics mat from Swiss manufacturers Alder + Eisenhut that also has a cover made of a used truck tarp). 

Opposite the wall of shelves, counters are topped with surfaces made of used tire rubber, pressed into sheets by a local supplier to complement the Freitag display system. 

In the Sweat-Yourself Shop, semi-finished F719 MEL BANGKOK tote bags in a multitude of blue shades can be customized with a DIY finish. Customers can select from hundreds of tarp pieces hanging above the worktable in a motorized cage.

Shoppers can sign up for private, on-site production shifts or via video call starting May 5 (one person per session, offer valid exclusively in Thailand) at

Photos by Adisorn Ruangsiridecha




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