Bath & Body Works is taking its Men’s Shop on the road and bringing along some of the country’s top athletes as it aims to reach new fans for its growing line of men’s personal care and grooming products.
The traveling pop-up experience will be stationed alongside key sporting events in nine markets, with 14 tent pole stops planned as well as a number of surprise mid-week stops along the route. San Francisco 49ers running back Christian McCaffrey, Baltimore Ravens wide receiver Zay Flowers and Ohio State University wide receiver Marvin Harrison Jr. are among the sports stars that will be joining the brand to promote their favorite products.
“Bath & Body Works is bringing our Men’s Shop to guys who have no idea that we’re in the men’s grooming game,” said Maurice Cooper, Chief Customer Officer at Bath & Body Works in a statement. “It’s time to show them all we have to offer, because we know when they try it, they’ll love it. More men than ever are embracing self-care, and we’re uniquely positioned to equip them with a selection of high-quality, affordable fragrances and grooming products in a way no other brand can.”
In addition to showcasing Bath & Body Works’ line of more than 200 men’s products, the immersive pop-up experience will feature full-size giveaways (while supplies last), coupons for a free full-size product, product tester stations, MVP-inspired photo ops and meet-and-greets with local celebrity athletes at select events.
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