Personalization

Marketing Platform Rokt Raises $325 Million, Pushing Total Valuation to Just Shy of $2 Billion

Ecommerce and machine learning solution provider Rokt has closed a $325 million Series E funding round led by Tiger Global, which brings…

What DTC Disruptors Can Teach Legacy Brands About Leveraging First-Party Data

With tracking cookies departing and consumer data privacy concerns rising, first-party data — information that companies collect directly from their customers —…

Does a Wine’s Taste Represent the Next Frontier in Digital Personalization?

As consumers spend more time and money online, brands and retailers are feeling greater pressure to stand out. Advanced merchandising and more…

How to Win in the Real-Time Holiday Retail Era

Holiday shopping season is upon us. Consumer expectations of retailers have been transformed by their experiences buying from Amazon and other innovative…

What do Today’s Consumers Really Want? #RIC21 Day One Answers the Question

It’s the question every retailer wants the answer to: what do consumers (and more specifically, those likely to buy their products) really…

Sweetening the Cookie-less Jar: What Luxury Retailers Need to Know for Future-Proof Success

While 80% of U.S. marketers report being very reliant on third-party cookies in digital advertising, the reality is here: cookies are going away. However,…

Blueshift Helps Retailers Connect with Customers Across Omnichannel Journeys

Blueshift is expanding the journey orchestration of its AI-powered SmartHub Customer Data Platform (CDP) across all customer experience touch points, including support,…

The ‘New’ Personalization: Why and How Today’s Businesses Must Deliver Predictive, Real-Time Customer Experiences

For retailers, marketplaces are the new shop window. And today’s brands have moments — not minutes — to attract, engage with and…

Follow this Five-Step Roadmap to Guide Your Company’s Personalization Program

Customer experience personalization is at a turning point. Consumers have come to expect personalized online experiences, but many companies still think of…

Coveo Acquires AI-Powered Personalization Provider to Expand Relevance Platform

Coveo, a relevance platform that works to enhance digital experiences with AI-powered search, recommendations and personalization, has acquired Qubit, a provider of…

Exclusive Q&A: How JOANN Retains Customers by Merging Human- and Tech-Focused Store Strategies

When consumers go to a grocery store, generally they’re there to buy the individual ingredients that will eventually make a meal. JOANN…

1-800-FLOWERS.com Simplifies Holiday Gift-Giving for the Age of Remote Work

1-800-FLOWERS.com has expanded its corporate gifting capabilities to make it easier for companies to connect with and celebrate employees or clients even…

Get ready for the holidays with the Holiday ThinkTank! Find must-read articles, webinars, videos, and expert tips on everything from trends to marketing, in-store ideas, ecomm, fulfillment, and customer service. It’s all free and available anytime—so you can plan, prep, and win the season your way.

Personalization

Marketing Platform Rokt Raises $325 Million, Pushing Total Valuation to Just Shy of $2 Billion

What DTC Disruptors Can Teach Legacy Brands About Leveraging First-Party Data

Does a Wine’s Taste Represent the Next Frontier in Digital Personalization?

How to Win in the Real-Time Holiday Retail Era

What do Today’s Consumers Really Want? #RIC21 Day One Answers the Question

Blueshift Helps Retailers Connect with Customers Across Omnichannel Journeys

The ‘New’ Personalization: Why and How Today’s Businesses Must Deliver Predictive, Real-Time Customer Experiences

Follow this Five-Step Roadmap to Guide Your Company’s Personalization Program

Coveo Acquires AI-Powered Personalization Provider to Expand Relevance Platform

Exclusive Q&A: How JOANN Retains Customers by Merging Human- and Tech-Focused Store Strategies

1-800-FLOWERS.com Simplifies Holiday Gift-Giving for the Age of Remote Work

Preparing for Global Expansion: 6 Must-Haves for Tax Compliance Success

5 Essential Tax Truths for Growing Midmarket Companies

The Agentic Engine Powering Profit-Driven Merchandising

6 Essential Tips for Social Commerce for Tax, Finance, and IT Leaders

AI at a Crossroads: Leadership, Ethics, and ROI

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