Bold Commerce has launched the Bold Checkout: Buy Now solution. The tool gives brands an owned alternative to third-party digital wallets and payment options, including one-click functionality, directly from their own channels.
Buy Now is designed to make any retailer-owned touch point shoppable. The solution uses stored address and payment credentials from customers’ accounts, with the goal of reducing friction for repeat buyers and reducing checkout times.
The platform is fully integrated into the brand’s own checkout in order to make it feel like a natural part of the retailer’s own ecosystem. Additionally, keeping checkouts internal lets retailers hold onto shopper information without the need to pass it to a third party.
Buy Now can be customized to the needs of a brand’s business with support for options including BOPIS, adding promo codes and paying with loyalty points. The solution also is designed to integrate with core business logic, shopper profiles and inventory availability in order to tailor the checkout experience to different shopping scenarios.
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