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Google Folds StellaService Into Trusted Stores Program

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Google has expanded the Google Trusted Stores program to include StellaService, a provider of customer service ratings and syndicated data for online retailers.

The new partnership was announced at the Stella Summit 2013 in New York City today. During the initial rollout, Trusted Stores shoppers will see the StellaService badge on more than 100 store web sites.  StellaService branded customer service, shipping, and returns data will appear via a flyover when shoppers hover over the Google Trusted Store logo.

“Today is a great day for consumers and for retailers that offer an outstanding service experience,” said Jordy Leiser, co-founder and CEO of StellaService, in a press statement. “With Google, we’re providing a more informed shopping experience for consumers and offering a compelling opportunity for the best online retailers to stand above the competition and increase their revenue by showcasing their great service.”

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In a related recent announcement, in May 2013 StellaService began licensing its data in order to be used by Google, including Google Trusted Stores.

“The Google Trusted Stores program helps shoppers easily identify online stores that have a proven track record of reliable shipping and excellent customer service, so they can buy with confidence,” explained Brian Marquardt, Group Product Manager of Google Shopping, in a statement.  “We’re excited to begin rolling out information from StellaService on the Trusted Stores badge to give shoppers even more helpful information right at their fingertips.”

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