Successfully deploying mobile in-store can drive up to 146% revenue growth for retailers this year, and may be a key investment decision for any retailer suffering flat or declining sales, according to a recent survey from Stratix and IHL Group.
Retailers that are deploying in-store mobile POS saw a 24% average increase in sales in 2017 over retailers who don’t implement mobility in-store, according to the survey. Additionally, mobile POS-deploying retailers that are underperforming, i.e. have flat or declining growth, saw a 100% increase in sales for 2017, and predict another 47% of growth in 2018.
Three items must be in place for retailers to achieve this mobile success:
- Proper associate training on using mobile devices (to not lose eye contact);
- Side-by-side transactions so customers can see what the associate is doing; and
- The mobile device should not serve as a replacement, but as an enhancement to the sales process.
Five Barriers To Mobile POS Implementation
Only 34% of retailers have deployed mobile POS, while 42% have armed their employees with mobile devices without a POS platform.
While using in-store mobile resulted in monumental opportunities for some retailers, the survey’s data also revealed that many retailers face significant challenges implementing this technology. Five common setbacks are repeatedly mentioned, including:
- Not having the proper applications in place: 75%;
- Lack of adequately trained staff in-store: 60%;
- Scarcity of internal help desk support: 59%;
- A shortage of acceptable payment options: 47%; and
- Managing mobile security is complicated and demanding: 45%.
“Choosing to focus on app development and support of the customer experience is the best use of retailer’s internal resources,” said Greg Buzek, Principal Analyst of IHL Group in a statement. “Selecting a trusted partner for the other key challenges revealed in this research is the best approach for most retail companies.”