Commerce experience management platform Salsify has acquired the supplier experience management platform Alkemics, creating a combined platform that will help enhance brands’ and retailers’ ability to create winning product experiences for the digital shelf.
“Alkemics has very elegantly solved a major problem for retailers, cleanly complementing Salsify’s focus on solving the problems that brand manufacturers face,” said Jason Purcell, Co-founder and CEO of Salsify in a statement. “Combining our teams of product-centric engineering and data innovators into a single global commerce experience management provider will transform how retailers and suppliers deliver the best consumer experience possible.”
With the acquisition of Alkemics, the Salsify platform now consists of three main components:
- Product Experience Management (ProductXM) — allows brands, retailers and distributors to create, deliver and optimize product experiences across all their digital touch points;
- Supplier Experience Management (SupplierXM) — enables retailers to collaborate with suppliers at every stage of their commercial relationship; and
- CommerceXM Network — an open, two-way collaboration network through which brands, distributors and retailers exchange data, content and communications to more efficiently deliver products to the market.
Co-founder and CEO Antoine Durieux and the rest of the Alkemics executive team will continue to lead Alkemics’ business operations. Together, the combined company’s customer base includes Mars, L’Oréal, Coca-Cola, Bosch, E.Leclerc, Carrefour, Intermarché and Metro, among others.
“We have already been partners for years with a built-in integration to Salsify for their customers to transmit data to our EMEA retailer customers,” said Durieux in a statement. “The acquisition enables us to be even more valuable to customers on their digital transformation journeys, by providing them with a platform that is collaborative, open and interoperable. The result is the ability to constantly adapt to, and even anticipate, new commerce trends.”