Vesdia Corporation, a company with the main goal of providing multi-channel merchant networks and shopping incentive services, is celebrating its 10th anniversary. Since its inception, the company has experienced a 116% compound annual growth rate (CAGR) and has helped consumers earn more than $100 million worth of rewards.
Since the company’s beginning in 2000 as BabyMint, Peter Davis, founder and president of Vesdia, recognized that consumers would respond favorably to merchant incentives that contributed to their favorite causes, life goals or reward programs.
The company credits its rapid expansion to their method of simultaneously directing new customers to the merchants in its growing network and by acquiring leading financial institution, travel and hospitality clients with the goal of increasing customer loyalty, keeping program payment cards top of wallet and influencing shopping decisions.
All Vesdia clients are now utilizing these merchant relationships that shaped BabyMint’s success. These programs generated increases in loyalty and revenue while helping consumers accelerate their reward earnings. As a result, Davis has created a merchant network measured solely by the value of reward delivered to participating consumers.
With a portfolio of clients ranging from American Airlines, AMC Theatres, Hard Rock Café, to Citizens Bank and Upromise, Vesdia allows all program members to earn rewards at participating merchants with the help of an online shopping mall.