Saks Fifth Avenue is planning a range of activities to celebrate the 50th anniversary of its “neighbor” Saturday Night Live (the show is filmed across the street from Saks’ 5th Avenue flagship at 30 Rockefeller Plaza). In honor of the show’s milestone birthday, Saks has rolled out an exclusive line of SNL merch via a dedicated landing page on its website and is planning two pop-up shop events as well as a special window installation.
Being located so close together, the two brands have established a longstanding relationship. In fact, SNL cast members Bowen Yang and Chloe Fineman are both members of Saks’ brand ambassador program, the Saks Social Club. SNL also is incorporating Saks into some of its own 50th anniversary celebrations — the store will be featured in a new title sequence this season ,with cast members popping up at notable locations around New York City.
“Partnering with Saks Fifth Avenue for Saturday Night Live’s 50th anniversary is an incredible way to honor the cultural impact of the show over the past five decades,” said Tom Broecker, Producer and Costume Designer at Saturday Night Live in a statement. “Fashion is paramount for us to bring our characters to life and resonate so strongly with our viewers. We’re so thrilled to collaborate with Saks to highlight the intersection of costume design and storytelling, and to further celebrate the show’s legacy.”
The dedicated landing page on Saks.com takes customers on a nostalgic journey through SNL moments from the last 50 years, spotlighting 10 memorable sketches. Alongside these vignettes Saks is featuring its line of limited-edition SNL-inspired merchandise from Favorite Daughter and Le Labo Fragrances, including SNL-themed apparel, tote bags, hats and a scented candle.
Advertisement
The exclusive merchandise also will be featured in pop-up shops at the Saks Fifth Avenue stores in New York (Jan. 10 to Feb. 10) and Beverly Hills (Jan. 23 to Feb. 24).
“We are excited to partner with Saturday Night Live, bringing together two iconic brands that have shaped culture and delighted our respective audiences for decades,” said Emily Essner, President and Chief Commercial Officer at Saks Global in a statement. “Through this collaboration, we will create experiences that resonate with our customers and honor the dynamic spirit of New York City, while spotlighting Saks Fifth Avenue’s unparalleled world of luxury and style alongside SNL‘s cutting-edge comedy and cultural commentary.”
