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Australian Department Store Digitizes Merch Buying Experience

David Jones, the Australian premium department store, has digitized its merchandising and buying process as part of its broader Vision 2025+ strategy.
Photo credit: Lightspeed Commerce

David Jones, the Australian premium department store, has digitized its merchandising and buying process as part of its broader Vision 2025+ strategy.

The retailer, which is known for curating the most exclusive global and local brands, will use NuORDER Assortments by Lightspeed Commerce to empower buyers to digitally preview collections, develop assortment plans and complete orders in collaboration with brand partners, replacing manual, spreadsheet-based processes.

With pre-populated data, automated rollups and real-time collaboration tools, buyers will be able to easily view and analyze assortments across brands, categories and attributors, resulting in more customer-centric omnichannel assortments.

David Jones plans to launch the revitalized experience in January 2024, starting with the women’s international and designer ready-to-wear categories.

“David Jones is committed to delivering an unparalleled omnichannel shopping experience for customers,” said Bridget Veals, General Manager Womenswear, Footwear and Accessories for David Jones in a statement. “Adopting the NuORDER Assortments technology as our new digital buying process will ensure that our teams provide customers with access to a well-planned premium shopping experience online and in stores while also enhancing our collaboration with brands.”

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