Social Media Marketing

Target Goes to the Dogs (and Cats) for ‘Cuddle Collab’ Product Launch

Target will launch an exclusive collection for pets and pet lovers, The Cuddle Collab, with more than 180 pieces inspired by six…

Snoop Dogg Sparks Brand Awareness, Lowers Acquisition Costs for Solo Stove

When Luana Bumachar joined Solo Brands as its Chief Marketing Officer earlier this year, there was a big debate permeating the industry:…

Captivating Customers: How Gamification Transforms the Retail Experience

The retail landscape is a battlefield. Brands constantly fight for customer attention, loyalty, and ultimately a slice of their wallets. Standing out…

Luxury Brands Respond to Spending Slowdowns with M&A Activity and Gen Z-Friendly Branding

Following a record year in 2023, the luxury market is navigating a confluence of disruptions, from global conflicts and economic volatility to…

Why Gaming Communities Represent a ‘Tremendous Opportunity’ for Brands

The fastest-growing segment of entertainment isn’t movies, TV or even short-form video à la TikTok and YouTube — it’s gaming. In fact,…

How to Win in the Routine Economy: Elevate the Everyday

As an elder millennial who is trying to do it all (and ideally hit my daily protein goal along the way), I’m…

Why Heroes & Villains Prioritizes Fan Experience Over Merch Sales at New York Comic-Con

New York Comic-Con is the place where members of all fandoms can come together and meet their heroes. (They can even dress…

NBCU Continues Push into Shoppable TV with New Paris Hilton Simulcast

NBCUniversal has announced a new partnership with video commerce platform TalkShopLive to create shoppable livestreams. The partnership debuted today with a simulcast…

What Walmart’s Bettergoods Means for the Value Wars

Rising costs created unprecedented challenges for grocers as dollar stores made their moves into the grocery space. A recent lapsed/lost analysis from…

YouTube Expands Shopify Partnership to Amp Up Creators’ Affiliate Efforts

In 2023, people watched over 30 billion hours of shopping related videos on YouTube, according to the company. Now the video platform…

How Retailers can Reallocate and Optimize Marketing Budgets in an Uncertain Economy

The retail sector is facing a complex economic environment in 2024. Inflation rates remain unpredictable, consumer confidence is fluctuating and supply chain…

Immersive Social, In-Store Experiences Drive Success for ‘Indiana Jones’ Collection Launch

Indiana Jones, played by mega-movie star Harrison Ford, is perhaps one of the most beloved characters in modern film history. So when…

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