Digital Marketing

Unraveling Threads: The Hot New Social Network or a Flash in the Pan?

Since its launch on July 5, Threads has taken the media world by storm. To say the reviews have been mixed would…

Interactive Video Advertising Draws in New Lottery Players

When lottery winners win major jackpots, we often wonder — where did they buy their ticket? How did they win? We’ve all…

3 Technologies That Are Transforming the Ecommerce Experience

Flat. Boring. Uninspiring. These are words often used to describe ecommerce sites, despite the rapid evolution of digital technology. “There’s nothing special…

Retailers Take Note: Generative AI is Killing the Single Voice of the Brand

Retail marketing lives and dies by one main principle: the voice of the brand. Once in a while it hits a mainstream…

Exec Q&A: ‘Retailers Can’t Build a Billion-Dollar Media Business if they Don’t Want to Show Ads’

Conversations around retail media of late have tended to focus on the “external opportunity” — that is, chances for retailers to make…

Customer Base, Digital Capabilities and Strategic Synergies are Driving Valuations in DTC Mergers and Acquisitions

The mergers and acquisitions market remains strong for direct-to-consumer firms that operate across a spectrum of channels, but investors are now going…

Travel Retailer Dufry Aims to Help On-the-Go Customers with AR Try-On

Dufry has teamed up with AR tech solution Perfect Corp. to offer in-store and web-based virtual makeup try-on for products across 15…

IoT in Retail: Top 5 Use Cases and Real-Life Examples

Connecting the world of physical objects into a smart network, IoT technology brings new business opportunities for retailers and provides data-driven insights…

Albertsons Teams with Meta to Reinvent the Digital Circular

The supermarket ad circular is an age-old marketing tool, albeit one that frequently ends up in the recycling bin. To combat this,…

What a Doll! Walmart Gives Shoppers a Peek into Barbie’s Shopping Cart

Walmart has debuted a digital-first shopping experience that provides customers with a view into three celebrities’ online carts: football star Patrick Mahomes,…

Prime Day 2023 Marks Biggest Day of Sales in Amazon History

July 11, 2023, the first day of Amazon’s annual Prime Day sale, was not just the largest single sales day in Amazon’s…

Dollar General Continues to Build Out Financial Offerings with Cash-Back Rewards

Dollar General has added a cash-back rewards program for its customers in partnership with the Ibotta Performance Network. Dollar General’s partnership with Ibotta…

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