Dollar General Continues to Build Out Financial Offerings with Cash-Back Rewards

Dollar General adds a cash-back rewards program.

Dollar General has added a cash-back rewards program for its customers in partnership with the Ibotta Performance Network

Dollar General’s partnership with Ibotta debuted in January 2023, allowing customers to earn cash-back rewards within the Ibotta app. Now that partnership has extended to the Dollar General website and app, where customers can earn and redeem their cash-back rewards directly with the retailer via their DG Wallet. Customers can add available offers to their DG Wallet from the the Deals page to begin earning rewards for future in-store purchases. 

The new cash-back rewards offering builds on a series of financial services that Dollar General has added in the last year, including the Spendwell banking platform, a buy-now, pay-later test program with Sezzle and new FIS Worldpay card reward points payment options.

“As customers continue to seek new ways to stretch their budgets, we’re excited to introduce DG Cash Back on hundreds of Dollar General items to help them achieve that goal,” said Chad Fox, Chief Marketing Officer of Dollar General in a statement. “This is a strong addition to our financial offerings and services as we continue to expand incremental benefits for our customers.” 


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