The Lovesac Company has declared the lull period from December 26 through January 4 as “Couchmas, the most wonderfully unproductive week of the year.” To celebrate, the furniture brand has requisitioned Santa’s help to offer giveaways to individuals and families who need a little extra post-holiday comfort.
To mark this “magical week when sweats replace schedules, leftovers replace meal plans and the couch becomes the center of daily lift,” customers are invited to nominated worthy recipients on Lovesac.com to win a free Lovesac couch. Additionally, during the Couchmas period, all customers will receive 40% off all Lovesac products in showrooms and online.
“Couchmas is an invitation to unwind, reconnect and honor the people who show up for others in meaningful ways,” said Shawn Nelson, Founder and CEO of Lovesac in a statement. “The stories we are seeing fill us with hope and we’re excited to bring communities together and turn this uniquely relaxed week into a celebration of generosity and love.”
Lovesac kicked off the holiday season earlier this year with a series of “Spread the Love” initiatives, sharing stories of generosity within local communities and surprising deserving individuals through in-showroom moments, pop-up events and social media activations.
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