Ideoclick has partnered with Quartile to help brands navigate the retail media networks that are on the rise across the ecommerce advertising landscape on Amazon, Instacart, Google and Walmart. Quartile’s AI -and ML-powered ad optimization platform will help Ideoclick achieve its goal of helping retailers consolidate their view of advertising spend from a strategic perspective.
The partnership was launched to allow Ideoclick to continue providing its core managed and cross-platform services while also expanding the company’s technology and reporting capabilities. Key features now available in the Ideoclick Pulse platform include:
- Automated management: Eliminates manual configuration of ad groups, freeing up sellers to focus on strategy by setting their goals and priorities and letting the technology do the rest;
- Unified campaign reporting: Includes a consolidated view of retail media reporting across Amazon, Instacart, Google and Walmart; and
- Product-level optimization: Enables sellers to optimize campaigns at the product level to maximize sales, lower the advertising cost of sale and improve margins.