Lands’ End Deploys New Solution to Personalize Email Campaigns

Lands' End teams with Movable Ink to personalize its email campaigns.

Lands’ End is partnering with Movable Ink to drive enhanced personalization in its email marketing campaigns with the help of AI.

Through the deployment of Movable Ink’s Da Vinci solution, Lands’ End will leverage human-centric AI to better engage existing customers and build a better customer for the future. The ultimate goal is to reshape the retailer’s email marketing program to focus on deepening loyalty and driving long-term customer value.

“Customer centricity is in Lands’ End’s DNA,” said Sarah Rasmusen, Chief Customer Officer at Lands’ End in a statement. “We’re thrilled to use Movable Ink’s Da Vinci to transform our email program as we drive scalable, contextually relevant communications that deliver what customers want.”

While traditional personalization and segmentation models focus on the next best action, Da Vinci helps guide customers down an individual path that optimizes for both short- and long-term goals. The program will allow Lands’ End to generate a wide range of personalized content variations tailored to each customer.


Featured Event

Join 5k+ attendees for an immersive experience where you can get inspired by retail’s most innovative minds and see their big ideas in action.



Access The Media Kit


Access Our Editorial Calendar

If you are downloading this on behalf of a client, please provide the company name and website information below: