Lands’ End is partnering with Movable Ink to drive enhanced personalization in its email marketing campaigns with the help of AI.
Through the deployment of Movable Ink’s Da Vinci solution, Lands’ End will leverage human-centric AI to better engage existing customers and build a better customer for the future. The ultimate goal is to reshape the retailer’s email marketing program to focus on deepening loyalty and driving long-term customer value.
“Customer centricity is in Lands’ End’s DNA,” said Sarah Rasmusen, Chief Customer Officer at Lands’ End in a statement. “We’re thrilled to use Movable Ink’s Da Vinci to transform our email program as we drive scalable, contextually relevant communications that deliver what customers want.”
While traditional personalization and segmentation models focus on the next best action, Da Vinci helps guide customers down an individual path that optimizes for both short- and long-term goals. The program will allow Lands’ End to generate a wide range of personalized content variations tailored to each customer.
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