UK-based digital retailer Very has partnered with AI-powered product search and discovery platform Constructor to transform its product discovery experience across online and mobile channels. Constructor’s technology will help Very deliver highly personalized shopping experiences and journeys aimed at driving engagement, loyalty and conversions.
Very offers products across fashion, tech, homeware, toys, sports equipment and other categories from more than 2,000 brands. The Constructor product discovery suite will help ensure shoppers quickly find what they want and need so they aren’t overwhelmed by the number of choices. New capabilities include:
- Search: Very shoppers will instantly get search results optimized for their personal preferences and tastes, as well as for Very’s key performance indicators;
- Browse: Pages will showcase items that are both personalized to Very shoppers and optimized for the retailer’s KPIs;
- Collections: Very will have the ability to create fully personalized dynamic product landing pages based on automatic rules or curated lists of products; and
- Quizzes: The retailer can collect zero-party data by posing brief questions to shoppers, the same way an associate would in-store, and personalizing the items and recommendations they see next based on the responses.
“Very always seeks to deliver superior customer experiences,” said Paul Hornby, Digital Customer Experience Director at The Very Group in a statement. “An important part of that is recognizing each shopper’s unique preferences and needs, and helping them find the best items for their lifestyle. Constructor’s AI- and machine learning-driven approach to product discovery will help our shoppers quickly and intuitively find the best items for them — remembering and reflecting their history with us across channels — while also furthering our own digital transformation journey.”