Advertisement

Target Schedules Deal Days for Oct. 13-14, Extends Black Friday Throughout November

Target is preparing for the extended holiday season with a combination of long-term and short-term deals. While the company plans on offering Black Friday pricing throughout November, matching Walmart’s holiday plans, it will bring back Target Deal Days on Oct. 13 and 14 only — putting the promotion in direct competition with the delayed Amazon Prime Day.

All Target Deal Days promotions will span both days, marking a departure from how the shopping holiday has operated in previous years, and select deals will become available starting Oct. 5. The deepest discounts are only open to Target Circle loyalty members, but all shoppers can sign up for free to become eligible.

Target is further adapting to the extended holiday season with the addition of nearly 1 million more promotions than in 2019, as well as extending Black Friday throughout November. These promotions will still be marked as Black Friday sales to differentiate them from other promotions, and they will be supported by weeklong discounts and digital deals throughout the season.

Additionally, Black Friday sales will be subject to an extended price match guarantee. Any item advertised as a “Black Friday deal” can be bought for the lowest price, whether that’s in a physical store or on Target.com, regardless of where the shopper actually makes the purchase.

Advertisement

Target plans to handle the uptick in holiday shopping, particularly in online fulfillment, by hiring an additional 130,000 associates for the season.

Featured Event

Get free access to tactical tips, invaluable insights, and deep-dive conversations that will help you hone your strategies for Q4 and beyond. That way, you can be sure to be on shoppers’ nice lists this holiday season…and all year long.

Advertisement

Advertisement

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: