Social Commerce

What a Doll! Walmart Gives Shoppers a Peek into Barbie’s Shopping Cart

Walmart has debuted a digital-first shopping experience that provides customers with a view into three celebrities’ online carts: football star Patrick Mahomes,…

Reports: Apple Opens WeChat Store in China

Apple has launched an online storefront on WeChat in China, according to multiple media reports. The Tencent-owned media platform has 1.2 billion…

Reports: YouTube Plans South Korean Shopping Channel

YouTube will launch a live commerce shopping channel in South Korea on June 30, 2023, according to reporting by the Yonhap news…

4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers

While Urban Outfitters’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination for consumers’ “next generation…

Walmart ‘Simulcasts’ Latest Live Shopping Event on Walmart.com, Facebook

Walmart is the first retailer to test out TalkShopLive’s new “shoppable simulcast” feature, which allows brands to broadcast live shopping events simultaneously…

YouTube Woos Creators with Expanded Access to Monetization Tools

As competition from TikTok and other social media players has increased, YouTube is continuing its ongoing push to keep creators from leaving…

Retail TouchPoints Reveals Latest 40 Under 40 Award Winners

Retail TouchPoints and Design:Retail have unveiled the 2023 winners of the annual 40 Under 40 Awards, representing a dynamic and diverse class of…

Pinterest Engages with Banana Republic for ‘Wedding Week’ Programming

Wedding season is in full swing, and searches on Pinterest for “wedding guest outfit inspiration” are up a whopping 3,800% year-over-year. To…

SHEIN’s Head of Strategy on Setting (and Achieving) Firmer ESG Goals

Since its inception in 2008, SHEIN has become one of the retail industry’s most remarkable growth stories, but it also has been…

Combat Inflation’s Impact by Streamlining Conversational Commerce Channels

In yet another sign that the COVID-generated ecommerce surge has subsided, the Salesforce Shopping Index reported flat ecommerce sales in the U.S….

Pinterest Opens to Third-Party Ads with Amazon as First Partner

For the first time ever, Pinterest is opening its platform to third-party ad demand, starting with a multi-year strategic partnership with Amazon….

How the Y2K Revival is Expanding True Religion’s Shopper Community

True Religion, born in the Y2K era, is benefiting from its current cultural resurgence. Creative Director Zihaad Wells attributes the brand’s heightened…

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