Chico’s FAS Continues Digital Transformation with New Platform Upgrade

Chico's FAS is building a connected commerce digital ecosystem for its brands.

Chico’s FAS, parent company of Chico’s, White House Black Market and Soma, has entered two new partnerships to continue its digital transformation. Headless commerce platform fabric has been selected as the company’s new commerce technology partner, and digital experience consultancy Bounteous will aid with the fabric implementation and creation of a new “connected commerce” platform.

More than 40% of all Chico’s FAS purchases are made online, and the company has made significant investments over the past two years to enhance its digital ecosystem. Chico’s FAS first entered into a strategic agreement with fabric in early 2022 to deploy a cloud-based distributed order management and inventory system.

The goal of the new partnership is to accelerate the retailer’s digital architecture growth to enable better omnichannel customer engagement. The partners now plan to begin testing and “swiftly implementing” a range of new offerings including cross-platform shopping, virtual stylist programs, seamless search functions and more.

In addition to customer-facing improvements, the new partnership will also bring intelligence and efficiency to post-sale customer service functions by allowing Chico’s FAS to collect and harness insights from the entire commerce journey.


The combined company currently operates 1,284 stores in the U.S. as well as 66 international franchise locations in Mexico, two domestic franchise airport locations and four ecommerce sites, and also sells through a range of third-party channels.

“We live in a digital-first world and in continuing to modernize our consumer experience, we are thrilled to debut this collaborative alliance with fabric and Bounteous,” said Jay Topper, CDO of Chico’s FAS in a statement. “This is a three-way partnership that will pay dividends within our digital and customer-first pillars for years to come.”

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