Brilliant Earth, Hanna Andersson Partner With Online Gifting Platform

Brilliant Earth, an ethical and sustainable fine jewelry company, and Hanna Andersson, a family and children’s clothing brand, have partnered with SmartGift to provide gifting services. The platform will help both retailers enhance their remote gifting options for the holidays.

SmartGift lets shoppers select items from retailers and have the recipients “unwrap” their gift via text, email or any other digital channel. The gifts can then be swapped for a same-price product or altered before shipping to save on last mile costs.

The solution provider also has added new features to help retailers encourage gifting throughout the pandemic. SmartGift’s offerings now include greeting cards, COVID-friendly gift guides and gift scheduling.


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