The Home Depot has unveiled Magic Apron, a proprietary suite of generative AI tools designed to help customers with their home improvement needs and projects.
Magic Apron is available 24/7 on homedepot.com and the Home Depot mobile app. It is embedded into millions of product pages to summarize product reviews, answer specific how-to questions as well as inform customers about specific products to support the browsing and buying journey. For example, if a customer is getting their lawn ready for spring, they may not know how to fertilize it or seed bare spots. Magic Apron can answer key questions and provide how-to instructions, product suggestions and more.
“Home Depot customers have always relied on the expertise of our orange-aproned associates in the aisles of our stores to answer questions and help them solve problems,” said Jordan Broggi, EVP of Customer Experience and President – Online in a statement. “Magic Apron is designed to bring that same expertise to the digital world, leveraging our proprietary knowledge base to support our customers and give them the confidence to tackle their home improvement projects, anytime, anywhere. So, whether you’re staining a deck, searching for the latest grill, or sprucing up the garden for spring, Magic Apron is ready to assist with your home project needs.”
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The Magic Apron suite is powered by large language models and trained on The Home Depot’s proprietary project expertise, product catalog and information from across the internet. Magic Apron will continue to learn from customer and associate feedback over time to improve the quality and accuracy of results.
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Magic Apron will soon expand to The Home Depot’s Pro B2B site, offering enhanced and tailored support to professional contractors and business account users. New features also are in the pipeline, including a personal home improvement concierge that offers project inspiration, design ideas, product comparison and recommendations, comprehensive advice and more.
Although Magic Apron is largely a customer-facing solution, the retailer noted that it also will serve as a foundational tool for store and contact center associates.
