Kroger Employs New Gen AI Tool to Enhance Marketplace Listings

Kroger is enlisting a new tool to enhance the listings on its online marketplace.
Image courtesy Kroger

Kroger will be the first company to test out Intelligence Node’s new digital shelf optimization solution as it seeks to enhance its online marketplace.

The digital marketplace solution from Intelligence Node — which is powered by generative AI and real-time data capture — generates comprehensive product listings and ratings for customers while also providing custom, data-rich insights to guide a company’s marketing strategies. The partners hope that clearer, more informative product listings will not only improve the customer experience but also give Kroger better insights into product performance. The Intelligence Node solution will be incorporated into the Mirakl platform on which the Kroger marketplace is built.  

“The Kroger marketplace involves a complex matrix of elements that need to be effectively managed to deliver a seamless customer experience online,” said Michael Murphy, Group VP of Analytics and Execution at Kroger in a statement. “From product copy and ratings to reviews and taxonomy, customers are searching out more information than ever before, and providing what they need, when they need it, is important. We look forward to working with Intelligence Node to deliver an amazing customer experience while empowering our sellers to improve their business performance.”  

The improved digital marketplace solution represents an expansion by retail analytics firm Intelligence Node to support third-party sellers in their marketplace endeavors. Third-party sellers on Kroger’s marketplace will now have access to a content management solution that will help them improve the ranking criteria of their product content in Search Engine Results Pages (SERPs).


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