Bubble Skincare has launched a new collaborative collection with Disney and Pixar to celebrate the release of Inside Out 2, which opens exclusively in theaters on June 14. The collection, which includes cleansers, moisturizers, serums and three-step routine bundles, is available on the brand’s ecommerce site and will roll out across Ulta Beauty and Walmart stores through June.
Bubble Skincare was initially developed using insights from a robust community of Gen Z consumers. As the brand has expanded online and via wholesale partnerships, it has maintained this community-focused model by committing to mental health awareness and education, and this collab strategically ties to these values.
Bringing Brand Values to Life
In Inside Out 2, Riley, the film’s protagonist, will navigate new emotions and challenges as she ventures into her early teen years. The limited-edition Bubble Skincare x Disney and Pixar partnership will tie into this journey, encouraging consumers to “Face Your Feels” by understanding how their emotions impact their skin — and vice versa.
“This collaboration marks a pivotal moment in our brand’s history as we kick off our first program with a powerhouse company dedicated to honest storytelling that rings true for everyone,” said Shai Eisenman, Founder and CEO of Bubble in a statement. “Riley’s story of processing new feelings and growing up is a universal one that we are delighted to see celebrated in this new collection, which combines everyone’s favorite characters with your go-to Bubble formulas, so you can face the day no matter what you’re feeling.”
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