Ecommerce measurement solution provider MySize has added direct-to-retailer sizing to its app. Recommendations are now shown directly on the retailers’ sites when a shopper navigates to them from the MySizeID app.
The direct-to-retailer sizing integration is designed to reduce the number of people ordering products in incorrect sizes. MySizeID helps shoppers find accurate sizing using their own smartphones’ sensors, reducing the need to visit a store and also helping to reduce return rates.
The direct-to-retailer capability helps ensure shoppers remain within a company’s ecosystem across their journey. It also reduces friction by minimizing the number of steps between receiving a measurement and placing an order.
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