As part of an expansion of its two-year-old e-Commerce site, Eataly has partnered with Dotcom Distribution to fulfill orders and provide upscale product packaging. The Eataly enterprise includes 12 brick-and-mortar stores in the U.S. and abroad, and an e-Commerce site that delivers products within the U.S. Currently, the only U.S. store is located in New York City, but the company is expanding to Chicago in 2013.
“To meet the high expectations and brand promises that we’ve set with our brick-and-mortar stores, we needed a fulfillment partner that would scale to fit our business and deliver products on time, while still going the extra mile to make premium gift packaging a priority,” said Alex Saper, CFO of Eataly in a press release. “Dotcom Distribution is a trusted partner that will grow with us without sacrificing the brand standards our customers expect.”
Dotcom Distribution has created premium gift packaging to showcase exclusive collections sold by Eataly, including products from celebrity chefs such as Mario Batali, Joseph Bastianich and Lidia Matticchio Bastianich.
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The site, eataly.com, initially launched selling gift boxes only, but has expanded to include the entire Eataly product line, according to Saper. The company worked with WebLinc to create a fully customized site.
A Site Focused On Providing Information
One of the unique elements of the Eataly web site is the focus on telling the products’ story, explained Saper in an interview with Retail TouchPoints. “We are trying to create a new experience for shoppers online, featuring content,” he noted. “We have lots of pages dedicated to explaining the products and the story — where the product comes from, the producer, the history of that product. We think the way to sell our products is to give customers some idea about what they are buying.”
In addition to continually expanding and improving product information on the site, in the near future Eataly also will add video to the site, Saper added.
To date, the new site has exceeded expectations, according to Saper: “We had a great Christmas season — it’s a great site.”
