Business Intelligence / Data / Analytics

In order to be successful in today’s omnichannel retail marketplace, merchants must collect information from numerous internal and external sources, then analyze that data. New solutions can help to optimize incoming data in order to deliver the business intelligence and analytics needed to move retail businesses successfully into the future. This section offers feature articles, special reports, industry viewpoints and the latest news to help retailers make sense out of the growing influx of information. Connects Consumers To Local Businesses

Location is becoming a more prominent piece of the marketing puzzle as time-starved consumers become more eager for resources that help them achieve daily was founded as a way to connect consumers to businesses that are close to their homes. Initially focused on restaurants that deliver, the business has expanded to liquor and grocery stores, and will soon offer access to nearby laundry and dry cleaning services. Rather than doing an extensive online search through Bing or Google, consumers can go to, enter their address and receive detailed information on local businesses.

68% Of Retail CIOs Say They Aren’t Using Data To Its Full Potential

Of all the resources CIOs can leverage to gain insight on the success of their company’s business strategies, the use of Big Data is lagging, according to a recent study commissioned by Tata Consultancy Services (TCS). While more than two thirds (68%) of retail CIOs said they collect data, they agreed that they were not maximizing its full value. Additionally, only 47% of survey respondents said they have invested in cross-channel analytics to effectively engage consumers across channels. Only 25% of retailers have plans to invest in Big Data analytics in the future.
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