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Yahoo Jumps into the Ecommerce Fray with New Online Marketplace

Verizon Media — a division of Verizon Communications that includes AOL and Yahoo — will launch Yahoo Shops, a combination marketplace and…

Verizon Finalizes $4.5B Yahoo Acquisition, CEO Mayer Resigns

It’s official: Verizon has completed its purchase of Yahoo for a price tag of $4.48 billion. The long-awaited acquisition will combine Yahoo’s…

Pizza Hut And Yahoo Team Up To Launch Squares Pick’Em

As the nation gears up for Super Bowl 51, Yahoo and Pizza Hut have teamed up to launch Squares Pick’em on Yahoo…

Yahoo Trims Board As It Preps For Verizon Acquisition

The feel-good 1990s dotcom era is truly over. Verizon, which purchased AOL in 2015, has agreed to pay $4.83 billion for Yahoo….

Wayfair Boosts Click-Throughs And Traffic With Optimized Search Ads

Online retailers want lots of people to click through the ads they place on search engines, but what they really need is…

Yahoo Research Uncovers The New Face Of Fatherhood

Parents of children in grades K-12 plan to spend an average of $873 per student, according to research from the Rubicon Project. Although…

Yahoo Exec Discusses New Omnichannel Advertising Trends

The customer journey is becoming more complex. Although the researching, browsing and consideration phases of the buying process are still present, consumers…

Mobile Matters This Holiday Season: Best Practices for Your Ad Campaign

The holiday shopping season is kicking into high gear, and retailers are looking for ways to get a bigger piece of the…

Retail CEOs In The Hot Seat

While the national unemployment rate has been falling for the past few months, the job security of retail CEOs has been somewhat…

Wize Commerce Tools Enhance E-Commerce Monetization And Demand Generation

Online retailers vying for consumer attention continually seek to differentiate themselves to attract new customers, increase clicks and turn clicks into dollars….

ModCloth Boosts Paid Search Revenues 22% with Marin Software

Search engine marketing and optimization are vital to success in the competitive e-Commerce marketplace. Online-only retailers specifically are faced with the challenge…