SSA & Company

Cookies are Here to Stay, But Retailers Can Still Differentiate with Data Privacy

To kick off this discussion about privacy, let’s start with a little quiz. When you see the data privacy pop-up at a…

The ABCs of a Successful Back-to-School Shopping Season

The back-to-school (BTS) season, which had traditionally been confined to August and early September, has been expanding as its boundaries have blurred….

New Rules of Email: Expert Advice on What Makes Compelling Campaigns in a Well-Trod Medium

Email is one of the oldest and most established marketing channels, but that doesn’t mean there aren’t still improvements to be made…

Why Prime Day Presents a Prime Opportunity for Retailers Not Named Amazon

Most Prime Day post-mortems look at metrics such as sales growth across categories and year-over-year changes — and with good reason —…

The Need for Delivery Speed Drives Holiday Hiring

Seasonal hiring provides a window into retailers’ priorities, and 2020 demonstrates both the COVID-19-powered growth in ecommerce and the need to operate…

5 Ways To Rein In Costly Online Returns

With record-setting online sales looming on the horizon for the holiday season, retailers also are bracing for an onslaught of online returns….

How Retailers Can Control Costs Even As Return Rates Climb

Returns are a cost of doing business for any retailer. But despite representing $309 billion in lost sales for U.S. retailers last…

Maximizing Your Affiliate Marketing Program Is More Critical Than Ever

Customer journeys have been disrupted by COVID-19 and acquisition costs continue to rise, making it increasingly difficult to connect with consumers. In…

Are Today’s Retail Leaders Qualified To Manage The Post-COVID-19 Future?

If the COVID-19 crisis has taught retailers anything, it’s that even the best-laid plans and the most solid projections may need to…

Why Contactless Fulfillment Popularity Could Last Well Beyond COVID-19

To prevent the spread of COVID-19, consumers and retailers are changing the way they interact both inside and outside brick-and-mortar stores, as…

Downturn And Infection Fears Roil Apparel Recommerce Market

Retailers of resale and rental apparel and accessories are feeling the economic effects of COVID-19 just as other retailers in these verticals,…

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SSA & Company

Cookies are Here to Stay, But Retailers Can Still Differentiate with Data Privacy

The ABCs of a Successful Back-to-School Shopping Season

New Rules of Email: Expert Advice on What Makes Compelling Campaigns in a Well-Trod Medium

Why Prime Day Presents a Prime Opportunity for Retailers Not Named Amazon

The Need for Delivery Speed Drives Holiday Hiring

5 Ways To Rein In Costly Online Returns

How Retailers Can Control Costs Even As Return Rates Climb

Maximizing Your Affiliate Marketing Program Is More Critical Than Ever

Are Today’s Retail Leaders Qualified To Manage The Post-COVID-19 Future?

Why Contactless Fulfillment Popularity Could Last Well Beyond COVID-19

Downturn And Infection Fears Roil Apparel Recommerce Market

Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

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