shopper engagement

Social And Mobile: The Next Generation Of Retail Analytics

This is Part 2 of the Retail TouchPoints Retail Analytics feature, a two-part series which highlights current issues facing retailers as…

Exclusive Survey: Increasing Profits From Cross-Channel Shoppers

Most retailers are realizing that their cross-channel customers are more profitable than their single-channel customers. Armed with that knowledge, merchants must figure…

Webinar Highlights How To Succeed With Customer Loyalty Programs And Overcome SoMoLo Challenges

Many of today’s marketers rely on loyalty programs to improve customer relationships and experiences. In fact, a majority of loyalty program marketers…

Macy’s Adopts Shopkick Mobile Rewards In All 800 Locations

As mobile and localization become even more vital pieces to the shopper marketing puzzle, retailers are utilizing strategies to reach and communicate…

Big Data’s Role In The Loyalty Equation

This is Part 3 of Retail TouchPoints’ three-part Customer Loyalty Report. This feature spotlights the rise of the SoLoMo shopper and how…

Serena & Lily Boosts Online Purchases With Real-Time Customization Tool

The Internet offers consumers an array of resources for accessing information, browsing inventory and purchasing items from the convenience of their homes…

Benjamin Moore Optimizes Customer Engagement With Mobile Publishing

The interactive, high-definition features of tablet technology have provided retailers with an ideal outlet for boosting mobile engagement and purchase intent. Tablet…

Garnet Hill Extends E-Commerce Shipping Capabilities To 100 Countries

The powers of web-based and mobile devices allow consumers to learn about international brands and merchandise more easily. As a result, many…

Kirkland’s ‘Pinning Parlor’ Drives Customer Engagement, Community Sharing

The latest social network craze, Pinterest, appeals to many retailers as a new customer engagement and community sharing channel, as well as…

Euclid Launches Analytics Tool To Optimize In-Store Performance

Today’s online shopping capabilities have put brick-and-mortar retailing at a disadvantage. eTailers are empowered to present a variety of customer-facing conveniences for…

Maurices Implements Location-Based Services App from AT&T, Digby

Maurices has unveiled a branded mobile app to enhance its customers’ in-store shopping experience. When shoppers enter one Maurices’ 800-plus fashion stores, they…

Analyzing The Mobile Consumer: Shifting Behaviors And Preferences Create Opportunities For Innovative Retailers

The following article is Part I of a two-part series covering Analyzing The Mobile Consumer: Shifting Behaviors And Preferences Create Opportunities For…

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