shopper engagement

Data Collection Plays Key Role In Social Shopping

Retailers should view social shopping not only as a way to achieve more personalized engagement with customers and drive sales, but as…

Nominate A Retail Innovator: 2013 Customer Engagement Awards

Retail TouchPointsis now welcoming nominations for the 2013 Customer Engagement Awards! In its 3rd year, the Customer Engagement Awards will recognize retailers…

Tim’s Boots Improves Conversions By 20% With Product Videos

Detailed product videos enhance the e-Commerce shopping journey by providing customers with a comprehensive view of products. This form of interactive marketing,…

Land Of Nod Improves Shopping Cart Recovery By 22% With Email Remarketing

Because consumers are faced with a multitude of choices when shopping online, they often struggle to find the product that best suits…

VTech Recovers $63,000 In Revenue With Targeted Email Campaign

Shopping cart abandonment is a top pain point retailers across verticals face daily. In fact, approximately 80% of all online transactions are…

Walmart And MillerCoors Embrace Digital Customer Engagement

The Shopper Marketing Summit, a retail networking event hosted in April 2013 by the Path to Purchase Institute, focused on collaboration, in-store…

REVOLVE Clothing Boosts Conversions With Digital Personalization

Progressive retailers are personalizing their e-Commerce sites to better attract, engage and communicate with hyper-connected omnichannel consumers who are demanding more relevant…

Rent The Runway Amps Up Social Conversations With LoopIt

Approximately 43% of consumers purchase apparel online, then discuss their new items on social network sites, according to ROI Research. As a…

ASOS Taps Mobile Apps To Share Content With Fashion-Savvy Consumers

Consumers leverage smartphone and tablet applications to interact with their favorite brands, as well as access detailed content such as articles, blogs…

BareBones WorkWear Boosts Conversion Rates With Fanplayr

BareBones WorkWear, a provider of outdoor and work-related footwear and accessories, has increased conversion rates and average order values since beginning a…

Competing Beyond Price To Maximize Customer Loyalty

Following is Part 3 of the Retail TouchPoints series focused on Pricing Challenges In An Omnichannel World. In this final installment,…

CampSaver.com Increases Conversion Rates With Email Marketing

Despite the rise of mobile and social media marketing, email still plays a pivotal role in retailers’ cross-channel marketing strategies. To maximize…

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