retail media

Lowe’s Expands Retail Media Offerings to Include In-Store Audio

Lowe’s Media Network is expanding its offerings to include in-store programmatic audio ads in partnership with Vibenomics, a Mood Media company. Since…

Retail Media’s Next Wave: Data Portability

Brands are under more pressure than ever to prove that their advertising investments are leading to meaningful ROI. To do that effectively,…

New CVS Self-Serve Retail Media Offering Aims to Help Brands ‘Move at the Speed of Commerce’

CVS Media Exchange (CMX), CVS’ retail media network, is beta testing a new self-service offering for its advertiser partners in collaboration with…

Albertsons’ Retail Media Network Aims to Streamline CTV Advertising with new Collective TV Offering

Albertsons Media Collective, the retail media arm of Albertsons Companies, has debuted Collective TV, a new solution designed to “unlock the combined…

Harps Food Launches In-Store Retail Media via Grocery TV Network

Arkansas-based grocer Harps Food Stores is adding its 145 stores to the Grocery TV in-store retail media network. Harps will leverage Grocery TV’s…

#RICE24: On the Ground with In-Store Tech at Sephora, Reformation and Walgreens

There is no better way to find out what’s going on at retail than to actually visit stores, which is exactly what…

Media Networks Beyond Retail: How to Activate Your Right to Win

With retail media ad spend projected to reach $140 billion this year, companies outside of retail seeking new revenue streams have an…

Dollar General Beefs Up Retail Media Offering with Criteo Integration

Dollar General has teamed up with Criteo to enhance its retail media offerings with onsite sponsored ads as well as plans to…

PayPal Lays Out Plans for New Commerce-Based Advertising Business

PayPal is entering the media business with plans for a new advertising platform that will draw on its relationships with millions of…

Schnucks Joins Digital Network for Delivering Personalized Promotions

Schnuck Markets has joined the Ibotta Performance Network (IPN), a digital network that delivers coordinated promotions across retailer platforms, third-party publisher sites…

Expedia Leans Further into Commerce with New Media Network and AI Tools

Expedia Group has unveiled a series of new products and services designed to make travel planning stress free. At the company’s annual…

Disney and Walmart Unveil Retail Media-CTV Advertising Integration

Disney Advertising and Walmart’s retail media division Walmart Connect are teaming up to bring retail media insights to Disney’s streaming TV platforms,…

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