Following is Part 1 of the Retail TouchPoints Analytics Optimization feature. This article will highlight research regarding retailers’ overall ability to collect,…
Personalized marketing campaigns and tactics, such as customized emails, banner ads and product recommendations, significantly impact engagement and even sales among online…
Retailers are striving to connect with price-conscious shoppers by taking a more customer-centric approach to their marketing strategies. To help organizations tackle…
During the holiday season, the average consumer receives about 38 promotional emails from retailers each week, according to Chad White, Research Director…
In order to increase marketing performance and drive revenue, while decreasing cart abandonment, retailers must focus on creating a customized and seamless…