Responsys

Relevant Mobile Marketing Triggers More Purchases

Retailers have the opportunity to connect with consumers in real time, through their personal mobile devices. But for mobile marketing to be…

Analytics Optimization: Spotlighting Trends And Success Stories

Following is Part 1 of the Retail TouchPoints Analytics Optimization feature. This article will highlight research regarding retailers’ overall ability to collect,…

Personalized Marketing Improves Brand Perception

Personalized marketing campaigns and tactics, such as customized emails, banner ads and product recommendations, significantly impact engagement and even sales among online…

Responsys Amps Up Personalization Efforts With Interact Marketing Cloud

Retailers are striving to connect with price-conscious shoppers by taking a more customer-centric approach to their marketing strategies. To help organizations tackle…

Standing Out In A Crowd(ed) Inbox

During the holiday season, the average consumer receives about 38 promotional emails from retailers each week, according to Chad White, Research Director…

Responsys, Bazaarvoice Enhancement Helps Marketers Personalize And Trigger Social Marketing Messages

As more people research and purchase products online, consumer feedback such as comments, ratings and reviews have become critical to retailers and…

Freshpair Decreases Email Bounce Rate By 33.8% Using Targeted Marketing

In order to increase marketing performance and drive revenue, while decreasing cart abandonment, retailers must focus on creating a customized and seamless…