PR

Ketner Group Expands Geographic Presence With New York City Office

Ketner Group Communications has opened a new office in New York City. The location will be led by Account Supervisor Adrienne Newcomb,…

Jet.com Appoints Meredith Klein As PR Director

Jet.com has appointed Meredith Klein Director of Media and Public Relations, effective May 22, 2017. Klein will be responsible for driving consumer…

Duane Reade Expands Social Reach With Boo-Ti-Ful Legs Campaign

Drugstore chain Duane Reade has developed a series of successful campaigns using its “Parallel Persuasion” equation, which is designed to converge user-generated…

Donna Karan Exec Shares Social Media Best Practices

The luxury industry is on an upswing: 25% of affluent consumers purchased at least one high-end product a month in 2012, versus…

New Report Spotlights How Retailers Handle Social Brand Bashing

While the social sphere is highly regarded as prime real estate to strengthen customer interactions and engagement, a new report warns retailers…

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