personalization

Oracle Buys Maxymiser To Expand Marketing Cloud

Oracle today has signed an agreement to acquire Maxymiser, a provider of cloud-based marketing and personalization solutions. The proposed deal is subject…

5 Marketing Realities To Maximize Customer Lifetime Value

In June I attended Retail TouchPoints’ Retail Innovation Conference (RIC) here in New York, and with a stated theme of “reimagining the…

Personalization Delivers Big E-Commerce Wins For National Pen

Following the implementation of a new e-Commerce solution from Oracle, National Pen has seen its loyalty and retention rates rise significantly; and…

Localization And Personalization Become Key For Successful Back-To-School Campaigns

Although it seems most Americans have just completed the school year, retailers are already planning their back-to-school initiatives. As they start planning…

CVS Health Opens Digital Innovation Lab In Boston

CVS has opened a Digital Innovation Lab in Boston, focused on developing digital services and personalization capabilities to make the personal pharmacy…

Keeping Up With The Times: Five Steps To A Personalized Retail Experience

As the lines between our virtual and physical worlds continue to blur, the brick-and-mortar retail experience is changing. And there’s a common…

Room & Board Embraces ‘The Art Of The Possible’ With Salesforce Marketing Cloud

Shopping for furniture can be a long, drawn-out process — especially online. Furniture e-Commerce sites provide consumers with access to a seemingly…

WibiData Taps Machine Learning To Personalize Shopping Experiences

Providing the best consumer experience hinges entirely on knowing what the individual shopper desires out of the purchase process. WibiData provides an…

IBM Spotlights New Solutions, Success Stories At Amplify 2015

After announcing a new partnership with Facebook, IBM shared details on a series of new solutions and customer success stories during its…

Facebook Joins IBM Commerce THINKLab To Help Brands Customize Experiences

As part of the growing partnership between Facebook and IBM Commerce, IBM marketing cloud clients will be able to use the social…

Zulily Unveils New Online Shopping Experience Despite Subpar Financial Results

Although zulily recently missed its quarterly revenue goal, the flash sale e-Tailer has completed its first major site redesign. The redesigned site…

5 Persona-Based Segments To Fuel Your E-Commerce Personalization And Optimization Plan

Uncovering patterns and trends in behavior is a key step for marketers who are analyzing, optimizing or personalizing web sites. This ongoing…

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