CVS has opened a Digital Innovation Lab in Boston, focused on developing digital services and personalization capabilities to make the personal pharmacy and health experience more accessible and integrated for shoppers. The facility also will serve as a hub for the digital team at CVS Health, which will remain headquartered in Woonsocket, R.I. With the introduction of the lab, CVS is doubling its investment in the digital arena, according to Brian Tilzer, Senior Vice President and Chief Digital Officer for CVS Health.
The lab is designed to bring digital innovation strategies to market quickly through a rapid test-and-learn program. The team will explore digital health through innovation in mobile, personalization, multi-channel e-Commerce, connected health and digital therapeutics. CVS Health also will pace its innovation by partnering with selected startups and mature companies in the digital and health care space.
“Boston’s position as a hub for healthcare innovation, coupled with our belief in the transformational capabilities of digital technologies, makes it an ideal environment for CVS Health’s new Digital Innovation Lab,” said Boston Mayor Martin J. Walsh. “We’re proud to work alongside CVS Health to foster new advancements in the digital health space.”
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CVS plans to introduce new digital services in 2016 and beyond, ranging from beacon capabilities that allow customers to receive in-store pharmacy reminders, to applications that turn mobile phones into remote diagnostic tools.
“At CVS Health, everything we do is to help people on their path to better health, and digital technologies are an amazingly effective way to achieve this,” said Tilzer. “Digital technologies are ubiquitous and highly configurable — a powerful combination, because it allows us to empower our customers anytime and anywhere. That’s why we are doubling our digital investment, anticipating our customers’ increasing preference to manage their health digitally. The opening of this Innovation Lab is a significant step forward on this path.”
