Oxford Economics

5 Ways to Meet the New Rules of Branding in an AI-First Retail World

AI has already raised consumer expectations across the board. People expect hyper-personalization, and they expect things to happen faster. What used to…

Generative AI in a New Retail Era: 3 Areas to Focus on for Immediate Impact

According to Cognizant’s recent study with Oxford Economics, generative AI is expected to have a $1 trillion impact on the economy by…

What a TikTok Ban Could Mean for U.S. Businesses and Sellers

Years of ongoing concerns about national security and data privacy have led Congress to pass a measure that would ban the widely…

The Holiday Season’s Cybersecurity Crisis: Why Retailers are Under Heightened Pressure

The holiday season presents a lucrative opportunity for online retailers to finish the year on a high note; however, various factors pose…

SMEs Focus On Digital Innovation As They Expand Worldwide

Small- and medium-sized enterprises (SMEs) are finding global success in light of increasing competition and an ever-changing technological ecosystem. SMEs that earn…

Accenture Uncovers 10 Dimensions Of Customer Behavior

After surveying 600 business executives and 10,000 consumers in 10 countries, Accenture has outlined 10 behavioral elements that affect consumer purchases. In…

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