omnichannel marketing

How Marketers Can Use the Holidays to Set a Foundation for Long-Term Loyalty

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and has generally pivoted…

Tuckernuck Boosts Holiday Conversions 304% With MNTN Performance TV

Tuckernuck, an omnichannel lifestyle retail brand that sells classic yet unique apparel and gifts, needed a scalable advertising channel that it could…

Driving Marketing ROI Through Microsegmentation

Shoppers today don’t just want the right products at the right price at the right time. They want to be immersed into…

How Data Security Shifts are Driving New Marketing Mandates

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the…

Forrester Q&A: How CMOs Can Meet Louder Demands for Localization

Consumer demands for hyper-relevant campaigns and experiences are accelerating as a result of the pandemic. It’s time for global CMOs to respond….

Shapermint #MakeTheCall Mother’s Day Campaign Tops 12 Million Impressions

Historically, marketers have used Mother’s Day to tug at consumers’ heartstrings in order to get them to open their wallets. But this…

10 Tips To Maximize Your Omnichannel Marketing Strategy

There are plenty of ways to connect with customers on their channels of choice. What can be difficult is getting the relevant…

IBM Spotlights New Solutions, Success Stories At Amplify 2015

After announcing a new partnership with Facebook, IBM shared details on a series of new solutions and customer success stories during its…

Duane Reade Expands Social Reach With Boo-Ti-Ful Legs Campaign

Drugstore chain Duane Reade has developed a series of successful campaigns using its “Parallel Persuasion” equation, which is designed to converge user-generated…

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