omnichannel marketing

Driving Marketing ROI Through Microsegmentation

Shoppers today don’t just want the right products at the right price at the right time. They want to be immersed into…

How Data Security Shifts are Driving New Marketing Mandates

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the…

Forrester Q&A: How CMOs Can Meet Louder Demands for Localization

Consumer demands for hyper-relevant campaigns and experiences are accelerating as a result of the pandemic. It’s time for global CMOs to respond….

Shapermint #MakeTheCall Mother’s Day Campaign Tops 12 Million Impressions

Historically, marketers have used Mother’s Day to tug at consumers’ heartstrings in order to get them to open their wallets. But this…

10 Tips To Maximize Your Omnichannel Marketing Strategy

There are plenty of ways to connect with customers on their channels of choice. What can be difficult is getting the relevant…

IBM Spotlights New Solutions, Success Stories At Amplify 2015

After announcing a new partnership with Facebook, IBM shared details on a series of new solutions and customer success stories during its…

Duane Reade Expands Social Reach With Boo-Ti-Ful Legs Campaign

Drugstore chain Duane Reade has developed a series of successful campaigns using its “Parallel Persuasion” equation, which is designed to converge user-generated…

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Ingredients for Holiday Marketing Magic: Agility, Creativity and Personalization

For 65% of Consumers, Companies’ Sustainability Profile Influences Purchase Decisions

Turn Payments into a CX Differentiator with BNPL, Digital Wallets and Better Orchestration

How to Grow Your Retail Business with Connected TV

omnichannel marketing

Driving Marketing ROI Through Microsegmentation

How Data Security Shifts are Driving New Marketing Mandates

Forrester Q&A: How CMOs Can Meet Louder Demands for Localization

Shapermint #MakeTheCall Mother’s Day Campaign Tops 12 Million Impressions

10 Tips To Maximize Your Omnichannel Marketing Strategy

IBM Spotlights New Solutions, Success Stories At Amplify 2015

Duane Reade Expands Social Reach With Boo-Ti-Ful Legs Campaign

Ingredients for Holiday Marketing Magic: Agility, Creativity and Personalization

For 65% of Consumers, Companies’ Sustainability Profile Influences Purchase Decisions

Turn Payments into a CX Differentiator with BNPL, Digital Wallets and Better Orchestration

How to Grow Your Retail Business with Connected TV

Advertisers Shifting Spend from Search to Social

NY NOW: The Winter Market

NRF: Retail’s Big Show 2024

Prosper Show

Shoptalk 2024

Responsible Business USA 2024

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