1 year ago Forrester Q&A: How CMOs Can Meet Louder Demands for Localization Consumer demands for hyper-relevant campaigns and experiences are accelerating as a result of the pandemic. It’s time for global CMOs to respond….
2 years ago Shapermint #MakeTheCall Mother’s Day Campaign Tops 12 Million Impressions Historically, marketers have used Mother’s Day to tug at consumers’ heartstrings in order to get them to open their wallets. But this…
4 years ago 10 Tips To Maximize Your Omnichannel Marketing Strategy There are plenty of ways to connect with customers on their channels of choice. What can be difficult is getting the relevant…
7 years ago IBM Spotlights New Solutions, Success Stories At Amplify 2015 After announcing a new partnership with Facebook, IBM shared details on a series of new solutions and customer success stories during its…
8 years ago Duane Reade Expands Social Reach With Boo-Ti-Ful Legs Campaign Drugstore chain Duane Reade has developed a series of successful campaigns using its “Parallel Persuasion” equation, which is designed to converge user-generated…