omnichannel marketing

Forrester Q&A: How CMOs Can Meet Louder Demands for Localization

Consumer demands for hyper-relevant campaigns and experiences are accelerating as a result of the pandemic. It’s time for global CMOs to respond….

Shapermint #MakeTheCall Mother’s Day Campaign Tops 12 Million Impressions

Historically, marketers have used Mother’s Day to tug at consumers’ heartstrings in order to get them to open their wallets. But this…

10 Tips To Maximize Your Omnichannel Marketing Strategy

There are plenty of ways to connect with customers on their channels of choice. What can be difficult is getting the relevant…

IBM Spotlights New Solutions, Success Stories At Amplify 2015

After announcing a new partnership with Facebook, IBM shared details on a series of new solutions and customer success stories during its…

Duane Reade Expands Social Reach With Boo-Ti-Ful Legs Campaign

Drugstore chain Duane Reade has developed a series of successful campaigns using its “Parallel Persuasion” equation, which is designed to converge user-generated…

Luxury 2022: How Luxury Brands are Adapting High-Touch Engagement in a Digital-First World

What’s The New Livestreaming Opportunity For Retail?

Find the Perfect Fit: Shoppers’ Online Search for Apparel in 2022

94% of Shoppers Feel Small Businesses Affect Their Lives

2022 Brand Experience Awards: 22 Retail Brands Redefining Interaction, Engagement & Loyalty

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CommerceNext 2022

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ICSC 2022

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