McDonald’s

American Express Brings Membership Rewards Program To McDonald’s

American Express and McDonald’s announced that Membership Rewards program members will have the ability to use their points to purchase food and…

Zynga And Honda Launch Reward-Based Mobile Advertising Campaign

Honda has rolled out a new mobile advertising campaign with Zynga, a provider of social game services, to drive awareness for the…

How Brands Use Multi-Sensory Techniques To Pique Consumers’ Interest

As competition in the retail industry continues to soar, retailers are diving into savvy consumers’ five senses to persuade purchasing decisions. In…

Songwhale Streamlines Mobile Campaign Management Via Short Code SMS

Concept: Songwhale’s technology is designed to help retailers promote customer engagement and interaction across SMS, mobile and web platforms. Songwhale helps retailers…

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