Marin Software

Amazon: A Symbol Of Today’s Changing Digital Advertising Landscape

Amazon has become an icon for the digital retail space. Its ability to provide consumers with a convenient online shopping experience is…

Retailers Increase Spending On Product Listing Ads By 300%

Google’s Product Listing Ads (PLAs) are playing a major role in the company’s “pay-to-play” ad format. Over the past year, PLAs have…

ModCloth Boosts Paid Search Revenues 22% with Marin Software

Search engine marketing and optimization are vital to success in the competitive e-Commerce marketplace. Online-only retailers specifically are faced with the challenge…

How Retailers Can Optimize Search During The 2011 Holiday Shopping Season

The holiday shopping season is approaching and retailers are eager to implement strategies that will pique consumer attention across all channels. While…

Doctors Foster and Smith Increases ROI by 30% By Implementing Marin Search Solution

Keyword use and search results are effective tactics used by many online retailers to jumpstart brand exposure and sales. Pet supply retailer…

Pay-Per-Click Advertising: 3 Strategies to Up the Urgency & Boost Sales

By Matt Lawson, VP of Marketing, Marin Software Every retailer knows that urgency sells. The “one-day sale” or “20% off this week…

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