Kohl’s

Macy’s, JCPenney and Sports Authority Lead In Localized Marketing

Retailers can expand cross-channel strategies, drive in-store traffic and boost engagement by including localized elements in their mobile, social and web marketing…

E-Commerce Strategy Transcends Channels

Online commerce connects the digital and physical worlds. Understanding and implementing the right technology tools and strategies builds customer loyalty and drives…

Kohl’s, Office Max, Best Buy Dominate Advertising Awards At RAC Conference

In a year when retailers needed to pull out all of the stops to drive traffic and conversions, the Retail Advertising and…

How Much Will Sales Slip In 2009? Analysts Anxious As Spending Plummets In January

An alarming sales slide in January for many retailers has retail analysts nervously speculating just how far consumer spending may drop in…

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