intimates

Ariela Buys DTC Intimates Trailblazer Parade

Women-owned intimates company Ariela & Associates International (AAi) has agreed to acquire DTC disrupter Parade. Parade will join the other brands in AAi’s…

Victoria’s Secret Acquires Adore Me for $400M to Fuel Revamped Image

Victoria’s Secret & Co. (VS&Co) has signed a definitive agreement to acquire digitally native intimates brand Adore Me for an initial upfront…

Essity Completes $320M Acquisition of Digitally Native Intimates Brand Knix

Health and hygiene brand Essity has completed its acquisition of Knix, a digitally native intimates brand, for $320 million. Essity now owns…

Athleta Enters Intimates as Category Slated to Reach $16.2B by 2026

The Gap Inc. Athleta activewear brand has added an intimates category with the debut of its Rituals collection. The brand is seeking…

Could ThirdLove-Kit Undergarments Combo Become an Intimates Powerhouse?

ThirdLove has had a busy year. The digitally native intimates and lifestyle brand re-entered brick-and-mortar retail and launched products in the activewear…

Rihanna’s Savage X Fenty Secures $115M in New Financing, Plans Retail Expansion

Pop star Rihanna’s size-inclusive lingerie brand Savage X Fenty has secured $115 million in Series B funding, bringing the brand’s valuation to…

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