Incremental

Why Ads Can’t do it All: How Commerce Influences the Path to Purchase

You can’t advertise your way out of a pricing problem. Early this year, we were working closely with a premium nutrition brand…

Standardized Measurements, Collaboration Crucial to Retail Media’s Continued Growth

Retail media experienced massive growth in 2023 and shows no sign of slowing in 2024. But even as retail media networks have…

Causation or Coincidence? The Need for Incrementality Measurement in Retail Media

Retail media has been all the rage for the last couple of years, and for good reason. For retailers accustomed to a…

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