growth strategy

Ulta CEO Lays Out Growth Strategy, Announces Plans for Online Marketplace

Ulta Beauty will launch a third-party marketplace later this year as it seeks to combat slowing sales and declining market share. Despite…

How Lululemon’s CEO Plans to Double the Business Despite Mounting Competition

Since taking the helm at Lululemon in 2018, Calvin McDonald has overseen a period of massive growth. The activewear brand’s stock has…

Why Product Innovation was the Star of Halara’s SoHo Pop-Up

The global athleisure market is projected to grow 9.3% each year through 2030, reaching $358.07 billion in total value, according to Grand…

Starbucks Names First North America CEO, Doubles Green Store Count as Growth Push Continues

Starbucks has reorganized its global leadership structure as it moves forward with its “Triple Shot Reinvention with Two Pumps” growth strategy, which…

B2B, Marketplaces Become Core to Brooklinen’s Blossoming Omnichannel Strategy

Brooklinen was a direct-to-consumer darling that promised consumers high-quality sheets at great prices. By eliminating supply chain complexities and “cutting out the…

Starbucks Unveils Evolved ‘Reinvention’ Plan

Starbucks has added new flavor to its long-term growth strategy in what it is calling the “Triple Shot Reinvention with Two Pumps.”…

Levi’s Plans to ‘Accelerate Growth’ by Adding 400 New Stores, Tripling Ecommerce

At its June 1, 2022 Investor Day, Levi Strauss and Co executives laid out an aggressive strategy to propel the company toward…

From Direct-to-Consumer to Direct-to-Community: How DTC Brands Can Build a Sustainable Model for Growth

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the…

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