gen AI

Amazon Makes AI Shopping Assistant Rufus Available to All U.S. Shoppers as Prime Day Kicks Off

Amazon has made its generative AI-powered conversational shopping assistant Rufus available to all U.S. customers the day before its 10th annual Prime…

Target Launches Gen-AI Chatbot for Store Associates Chainwide

Target plans to roll out a new gen AI-powered chatbot designed to aid store associates in nearly all of its 2,000 stores…

TikTok Debuts Gen AI Tool to Create Digital Avatars, Forms AI Advisory Board

TikTok has unveiled two new generative AI tools that will help creators and brands make influencer content at scale that include digital…

Bath & Body Works Deploys Gen AI to Help Customers Sniff Out the Perfect Fragrance

Seeking to modernize its core technology platforms, Bath & Body Works is working with Accenture to leverage the latest digital, martech, AI…

Walmart Adds Digital Shelf Labels, AI Shopping Assistant as Part of ‘Retail Renaissance’

Walmart has unveiled a slate of new tech innovations as part of its “Retail Renaissance,” which the company said is aimed at…

5 Questions to Ask Before Using Big Tech’s Gen AI Advertising Tools

Much has been made about the “AI arms race” between countries (primarily the U.S. and China), but in America a similarly heated…

Gen AI: Google’s Not-so-Secret Weapon in the Battle for Search Engine Dominance

Last week Google announced a sweeping slate of product updates across its search, shopping and marketing interfaces at Google Marketing Live (GML),…

Expedia Leans Further into Commerce with New Media Network and AI Tools

Expedia Group has unveiled a series of new products and services designed to make travel planning stress free. At the company’s annual…

TikTok Implements New Standards for AI-Generated Content

TikTok is taking cues from its competitors at Meta by implementing new standards for AI-generated content (AIGC). TikTok announced that will use…

Meta Rolls Out New AI Tools to Help Brands Enhance Advertising Results

Meta has introduced a series of new generative AI tools to help advertisers automate and scale the “diversification of their creative,” which…

JLL Rolls Out Virtual ‘Shopping Bestie’ in 13 Centers

JLL Retail Property Management has introduced a new virtual shopper agent named Cindy, designed to make the online experience more relevant and…

AI and the Art of Non-Linear Customer Experience

In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A (the customer’s question) to…

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