Firework

New Fresh Market Offering Brings Together Retail Media and Livestreaming

Specialty food retailer The Fresh Market is expanding its partnership with video commerce platform Firework to launch what it is calling a…

Beekman 1802 Takes Live Shopping Program to the Next Level with NYC Event

Goat milk skincare brand Beekman 1802 took off in 2014 when it debuted on QVC and HSN. While it continues to have…

Walmart Expands Retail Media Offering with Social, Livestreaming Integrations

Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok, Snap, Roku and livestreaming…

With U.S. Livestreaming on the Rise, Firework Raises $150M in Fresh Funding

Livestreaming platform Firework has secured $150 million in Series B financing led by SoftBank Vision Fund 2, bringing its total funding to-date to more than…

Albertsons Cos. Aims to ‘Make Online Experiences Fun’ with Shoppable Content

Albertsons Companies has teamed up with short-form video platform Firework to bring a shoppable livestream video experience to the websites of several…