Fatima Lora

Staples Exec Shares Insights On Mobile Marketing

Consumers are leveraging their mobile devices more frequently to browse inventory and complete purchases. As a result, retailers are investing more in…

Walmart And MillerCoors Embrace Digital Customer Engagement

The Shopper Marketing Summit, a retail networking event hosted in April 2013 by the Path to Purchase Institute, focused on collaboration, in-store…

IHL Report Shows $818 Billion Lost Annually in Global Retail “Inventory Distortion”

Retailers must keep pace with consumers’ demands to provide a compelling and informative customer experience ― while closely balancing those demands with…

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